Perfumery is an age old traditional skill, honed for many thousands of years into the huge commercial success it is in the modern age. The process of creating a new fragrance is extremely time consuming, as an experienced perfumer must have in-depth knowledge of thousands of ingredients drawn from the natural world. A subtle but noticeable move away from the mass market has begun, with a return to tradition and quality in the countryside of northern Italy, where Master Perfumer Lorenzo Dante Ferro's local creations have drawn international acclaim.
“Made in Italy” invokes the style and luxury of a diamond of countless facets, with the elegance and quality of the perfumes made by Lorenzo Dante Ferro, Master Perfumer, the most shimmering jewel in the crown. Lorenzo earned his place in Master Perfumery by honing his extensive skills in international centres of perfume creation: London, New York, Paris, Zurich and Grasse. In 1982 he broke away from the corporate world to go back to his roots, founding Creative Perfume Studio and production laboratories in two picturesque villages in northern Italy. This unique location is the perfect natural setting for inspiration, with Lorenzo's innovative and bespoke creations attracting discerning clients from all over the world. Every aspect of his products, ranging from initial conception to final elegant packaging, is personally overseen by Lorenzo, who carefully selects only the best natural essential oils and absolutes in the world in order to create an unrivalled fragrance with the utmost care and attention to detail, thus adhering to the true art of perfumery in its purest form.